Sandra Packwood, owner of Do You Deja Vous, already taught us how to sell at consignment shops. Now, she’s doing double duty by teaching us how to “Save More” by consignment shopping, as well!
So Sandra, the women who shop at your store, are their finances tight and they can’t afford to shop retail? Or are they upscale but like a bargain? What brings them in?
Both! I get all kinds of women of all different ages and means.
Do you find that some people have to get over the idea of wearing someone else’s “used’ clothes?
Rarely. Interestingly, the ones who are the most squeamish are teenage girls, perhaps because their parents have always bought them everything and they don’t understand the value of what they are getting.
What would you say to those folks to help them get over it?
Many of the clothes for sale in my shop are brand new with tags on. Others have been drycleaned. Everything is in top condition.
Now let’s talk about the deals people get when they shop at a store like yours., Give me 2 or 3 examples of what things would cost new versus what you sell them for.
Gucci scarf: Original price $500. Consignment Price: $222.
Kate Spade shoes: Original Price: $200. Consignment price: $39.
Kate Spade Dress: Original Price: $350. Consignment price: $129.
Would you say your shop is pretty typical as far as the percentage savings people can expect?
Yes, savings of 50-75%.
Do you think your customers wear your clothing on the down low and keep it a secret that they bought it at a consignment shop? Or do they brag about it?
Both! Some women tell me they get so many compliments. Some don’t tell because they don’t want their friends to come because they wear the same size and they don’t want the competition!
